We've been asked so many times what's the best diamond to buy, and really there is no straightforward answer. Selecting a diamond is essentially based on your loved one's personality, personal preference of what the final stone should look like and your budget. To help you with the process, we discuss and describe the "Four Cs".

The “Four Cs” is commonly used language when identifying, describing and giving value to diamonds. The ‘C’ you place emphasis on when purchasing a diamond is based on personal choice. For example, if you were more concerned with the size of the diamond, more emphasis would be placed on Carat.